AI Visibility Report · April 2026

How AI Describes Umami

Open-source, self-hosted website analytics — simple alternative to Google Analytics

umami.is/

AI mention rate

100%

3 of 3 AI responses

Issues found

0

Action items

5

What does 100% mean?

We queried ChatGPT, Claude, and Perplexity with 3 category-level prompts relevant to Umami — the kind a real buyer types when evaluating tools. Umami appears in 3 of those responses, indicating strong AI presence in its category.

Recommended actions (5)

HIGH

Create a /vs/Plausible page at https://umami.is/vs/plausible with a full markdown comparison table.

https://umami.is/vs/plausible · 1 week for AI to re-index; target: Umami mentioned in >=3 of 4 analytics queries.

ChatGPT mentioned Umami (#5, positive) in 'best self-hosted website analytics tool'.

HIGH

Create a /vs/Matomo page at https://umami.is/vs/matomo with a full markdown comparison table.

https://umami.is/vs/matomo · 1 week for AI to re-index; target: Umami mentioned in >=3 of 4 analytics queries.

ChatGPT listed Umami (#5, positive) in 'recommend a lightweight privacy-friendly analytics solution'.

MEDIUM

Post a Reddit discussion on r/selfhosted comparing Umami and Plausible.

Reddit r/selfhosted · 1 week for engagement; target: 20+ comments discussing features and user experiences.

ChatGPT sentiment was positive (0.8) for Umami in 'Compare Umami vs Plausible for open source analytics'.

MEDIUM

Post a Reddit discussion on r/privacy about lightweight analytics solutions, including Umami.

Reddit r/privacy · 1 week for engagement; target: 20+ comments sharing insights on privacy-friendly analytics.

ChatGPT sentiment was positive (0.8) for Umami in 'recommend a lightweight privacy-friendly analytics solution'.

LOW

Request reviews from existing users on G2 for Umami.

G2 Umami profile -> Reviews · 2-4 weeks for review collection; target: 5+ new reviews on G2.

ChatGPT sentiment was positive (0.7) for Umami in 'best self-hosted website analytics tool'.

Sample AI responses (3 of 3)

chatgptbest self-hosted website analytics tool

There are several excellent self-hosted website analytics tools that you can consider, depending on your specific needs and technical expertise. Here are some of the best options: 1. **Matomo (formerly Piwik)**: - **Overview**: Matomo is one of the most popular self-hosted analytics platforms. It offers a comprehensive set of features similar to Google Analytics, including real-time data, goal tracking, and heatmaps. - **Pros**: Full control over your data, GDPR compliant, customizable, and has a large community. - **Cons**: Requires server resources and some technical knowledge to set up and maintain. 2. **Plausible Analytics**: - **Overview**: Plausible is a lightweight and privacy-friendly analytics tool. It focuses on simplicity and ease of use, providing essential metrics without overwhelming users. - **Pros**: Fast, privacy-focused, and easy to set up. It has a clean interface and is compliant with GDPR and CCPA. - **Cons**: Limited features compared to more comprehensive tools like Matomo. 3. **GoAccess**: - **Overview**: GoAccess is a real-time web log analyzer and interactive viewer that runs in a terminal or through a web browser. It is designed to be fast and lightweight. - **Pros**: Real-time analytics, minimal resource usage, and can be run on a variety of platforms. - **Cons**: Less user-friendly for those who prefer graphical interfaces, and it requires access to server logs. 4. **PostHog**: - **Overview**: PostHog is an open-source product analytics platform that provides insights into user behavior, feature flags, and session recording. - **Pros**: Comprehensive feature set, including event tracking and user session recordings. It’s suitable for product teams. - **Cons**: More complex to set up and may require more resources. 5. **Umami**: - **Overview**: Umami is a simple, self-hosted web analytics solution that focuses on privacy and ease of use. It provides essential metrics without tracking personal data. - **Pros**: Lightweight, easy to install, and privacy-focused. - **Cons**: Limited advanced features compared to more established tools. 6. **Fathom Analytics**: - **Overview**: Fathom is a privacy-focused analytics tool that is simple to use and provides essential insights without tracking personal data. - **Pros**: Fast, easy to set up, and compliant with privacy regulations. - **Cons**: Limited features compared to more comprehensive analytics platforms. When choosing a self-hosted analytics tool, consider factors such as ease of installation, the level of detail you need, privacy concerns, and your technical expertise. Each of these tools has its strengths and weaknesses, so the best choice will depend on your specific requirements.

chatgptCompare Umami vs Plausible for open source analytics

Umami and Plausible are both open-source web analytics tools designed to provide website owners with insights into their traffic and user behavior while prioritizing privacy. Here’s a comparison of the two: ### Umami **Overview:** - Umami is a self-hosted web analytics solution that focuses on simplicity and privacy. It provides a clean interface and essential metrics without tracking personal data. **Key Features:** - **Self-Hosted:** Users can host Umami on their own servers, giving them full control over their data. - **Privacy-Focused:** Does not use cookies and complies with GDPR and other privacy regulations. - **Real-Time Data:** Offers real-time analytics, allowing users to see live traffic and user interactions. - **Customizable Dashboard:** Users can customize their dashboard to display the metrics that matter most to them. - **Event Tracking:** Supports tracking of custom events, such as button clicks or form submissions. - **Multi-Website Support:** Can track multiple websites from a single installation. **Pros:** - Simple and user-friendly interface. - Lightweight and fast. - Strong focus on privacy and data ownership. - Active community and regular updates. **Cons:** - May lack some advanced features found in more comprehensive analytics platforms. - Requires technical knowledge to set up and maintain. ### Plausible **Overview:** - Plausible is another open-source web analytics tool that emphasizes simplicity, privacy, and ease of use. It is designed to be lightweight and straightforward, making it accessible for users who may not be tech-savvy. **Key Features:** - **Self-Hosted or Cloud Option:** Users can choose to self-host Plausible or use their cloud service for convenience. - **Privacy-Centric:** Like Umami, it does not use cookies and is compliant with GDPR, CCPA, and PECR. - **Simple Metrics:** Provides essential metrics such as page views, unique visitors, and referrers without overwhelming users with data. - **Lightweight:** The script is small, which helps in maintaining website performance. - **Custom Events:** Allows tracking of custom events and goals. - **Multi-Domain Tracking:** Can track multiple domains easily. **Pros:** - Very user-friendly and easy to set up. - Clean and intuitive interface. - Focus on essential metrics without unnecessary complexity. - Strong privacy features. **Cons:** - Limited advanced features compared to some other analytics platforms. - The self-hosted version may require some technical knowledge for setup. ### Conclusion Both Umami and Plausible are excellent choices for those looking for open-source analytics solutions that prioritize privacy. The choice between the two largely depends on specific needs: - **Choose Umami if:** You want a more customizable dashboard, real-time data, and the ability to track multiple websites from a single installation. It may be more suitable for users who need more detailed event tracking. - **Choose Plausible if:** You prefer a simpler, more straightforward interface with essential metrics and ease of use. It’s ideal for users who want a quick setup and don’t need extensive customization. Ultimately, both tools are effective for tracking website analytics while respecting user privacy, so the decision may come down to personal preference and specific use cases.

chatgptRecommend a lightweight privacy-friendly analytics solution

If you're looking for a lightweight, privacy-friendly analytics solution, here are a few options to consider: 1. **Plausible Analytics**: - **Overview**: An open-source, simple, and privacy-friendly alternative to Google Analytics. It does not use cookies and is compliant with GDPR, CCPA, and PECR. - **Features**: Real-time data, event tracking, and a clean user interface. It focuses on essential metrics without overwhelming users with data. - **Hosting**: You can self-host it or use their cloud service. 2. **Fathom Analytics**: - **Overview**: A privacy-focused analytics tool that is easy to use and does not track personal data. It is also GDPR compliant. - **Features**: Simple dashboard, real-time analytics, and no cookies. It provides essential insights without compromising user privacy. - **Hosting**: Available as a cloud service. 3. **Simple Analytics**: - **Overview**: A straightforward analytics tool that respects user privacy and does not use cookies or collect personal data. - **Features**: Provides essential metrics like page views, referrers, and device types in a clean interface. - **Hosting**: Cloud-based service. 4. **GoAccess**: - **Overview**: A real-time web log analyzer and interactive viewer that runs in a terminal or through a web browser. - **Features**: It can be self-hosted and provides insights directly from your server logs, making it lightweight and fast. - **Hosting**: Self-hosted. 5. **Matomo (formerly Piwik)**: - **Overview**: An open-source analytics platform that can be self-hosted or used as a cloud service. It offers a high level of customization and control over data. - **Features**: Comprehensive analytics features, including heatmaps and session recordings, while being privacy compliant. - **Hosting**: Self-hosted or cloud options available. 6. **Umami**: - **Overview**: A self-hosted, open-source analytics solution that is simple and privacy-focused. - **Features**: Provides essential metrics without tracking personal data or using cookies. - **Hosting**: Self-hosted. When choosing an analytics solution, consider your specific needs, such as ease of use, the level of detail required, and whether you prefer a self-hosted or cloud-based option.

See how Umami compares

Umami ranks alongside 60+ other SaaS products in our AI Visibility Leaderboard.

View full leaderboard →

Worried AI search is ignoring your brand?

Scan yours free in under 2 minutes.

10 scans/month · No credit card · ChatGPT + Claude + Perplexity

Try BrandPulse →